Imagine yourself saying through your gritted aching teeth, "I'll be back in a bit, just gonna run down to Immediadent." Or, you stub your toe enough to crack the nail open and say, "I need to make a trip to UrgiCare." I think I despise "Urgi" most because it just sounds so damn stupid.
Here is my Andy Rooney moment for the day. What the hell is with all these blended word names? Immediadent is what you'd expect, a kind of urgent care for dentistry, right here in Akron. No doubt useful, but the name? Come on. This is advertising at its worst. I think it all began with video stores spelling Time, Tyme! Or oil lube shops spelling Quick, Qik.
Here are a few I made up.
Escort Service:
ImmediaSex
Lawn Care:
UrgiTrim
TrimTyme
Physicals:
Immediaprobe
The possibilities, sadly, are endless.
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